Tool: Golden Circle of Simon Sinek (English)

Why do you do, what you do and how you do it?

Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post.

Sinek’s Golden Circle idea is an attempt to explain why some people and organisations are particularly able to inspire others and differentiate themselves successfully. The neuroscience behind the Golden Circle idea is that humans respond best when messages communicate with those parts of their brain that control emotions, behaviour and decision-making.